Ryan Chen

Chelles Macarons

Chelles Macarons

Branding, Web Design, Packaging


Chelles Macarons is a Dallas bakery that specializes in French Macarons. What started out as a pipe dream among friends turned into a business with a store along the way. 


I was asked to help create the look and feel of Chelles Macarons. I worked with Rochelle, the owner, to define the overall experience for the customer. Macarons are regarded as a high-end pastry that requires ample amounts of patience to bake. Rochelle wanted to find a balance between elegance and humility. She wanted to bake macarons for the "average person".