Ryan chen
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Zoe's Kitchen

Zoe's Kitchen

Branding, Packaging, Print Design

During my time at Brandcory, we had the privilege of presenting new design ideas to Zoe's Kitchen. We started by looking out Zoe's current brand, from marketing to interiors. There seemed to be a disconnect between what Zoe's say they are and what they actually represent. We split into teams and came up with two different brand explorations. My team's design language expanded from the Zoe's bold colors that are a big part of their current brand. This is what we pitched to the client.

Creative Director: Michael Cory
Graphic Design Team: Katie Freeman, Kyleene Palagar, Alexander Reyhner